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You're invited BIGGEST & BEST FOOD SHOW in the country:WOFEX 2010,World Trade Center & SMX
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You're invited to the BIGGEST and BEST FOOD SHOW in the country: WOFEX 2010, now in 2 locations - World Trade Center & SMX Aug 4-7, 2010
With the remarkable success of WOFEX 2009, World Food Expo continues to be the food and beverage industry’s main source of supply solutions. The phenomenal rise of the event in terms of exhibitor bookings, visitor traffic and sales generated has reinforced its growing importance in the industry. WOFEX 2010 will be held from August 4 to 7, 2010 at both World Trade Center and SMX Convention Center, Metro Manila, Philippines and we invite you to be part of our continued growth. Dubbed as “The Ultimate Food Show Experience”, WOFEX continues to co-locate events that bring together all segments of the food and beverage industry. As we bring together buyers and sellers, your participation in WOFEX 2010 might as well be the best business decision you will make. Also being introduced for 2010 is the 1ST PHILIPPINE CULINARY CUP, destined to be the most prestigious culinary competition in the country where the best meet to compete! Experience why WOFEX is the Philippines’ biggest & most anticipated food show. WORLD TRADE CENTER ACTIVITIES AUG 4, 2009 (DAY 1 – WED) TASTE EXPO STAGE 10am Cake Decorating 12nn Cooking Demo with Sunbest 1pm Cooking for your Heart with Omega 3 - The Nutrition Way to Live by Chef Erling Rune, Royal Norwegian 2pm Korean Cooking 3pm Sugar-free Cakes by Sweet Nothings 4pm Texture & Flavor A Culinary Demo by Mapua Institute of Technology ANNEX STAGE 10am Search for the Home Cook#11 SEMINAR ROOM A 10am The Local & Western Style of Sausage Making (P800) 3pm Make Your Menus Work for You by Blue Plate Consultancy (P800 SEMINAR ROOM B 10am The Magic of Beverage Packaging by San Miguel Yamamura Packaging Corporation 12pm Commissary Systems and Procedures 2pm Understanding the Cold Chain by Cheepuck Refrigeration, Inc. 4pm Shelf-life of Food Products SEMINAR ROOM C 11am-5pm Commercial Breadmaking and Bakery Management (P800) - Functions of ingredients, proportions and product formulations, equipment and material sourcing, costing and pricing, bakery management. AUG 5, 2010 (DAY 2 – THU) TASTE EXPO STAGE 10am Filo Pastry Dessert Recipes 12nn Innovating Your Cooking Experience… 100% Healthy, Fast and Easy 1pm Mediterranean Cuisine 2pm Creative Ice Cream Creations 3pm Bartending Activity ANNEX STAGE 10am Learn from A Successful Food Entrepreneur 12nn New Food Business that You Can Start 1pm Which is Better Add-On Value to your Business.. Coffee or Ice Cream? 2pm Going Back to Basic (Pugon, Palayok, Atbp.) 3pm Growing Your Own Herb Garden 4pm Go Organic: Organic Agriculture & Standard Certification SEMINAR ROOM A 10am Small Capital in Fish Processing Business (P500) 3pm Hopia Making the Old-Fashioned Way (P800) SEMINAR ROOM B 10am Coffee Business Seminar by Equilibrium Intertrade Corp. 1pm Ingredients of Success- A Ferna Food Service Demonstration SEMINAR ROOM C 11- 5pm Restaurant Business Management (P800) - Coffee shop, ethnic, gourmet, seafood and health food restaurants; menu planning; site selection; equipment, furnishings; personnel administration; marketing, advertising; cost control. AUG 6, 2010 (DAY 3 – FRI) TASTE EXPO STAGE 10am More About Aussie Meat 12pm Cooking Demo with Sunbest 1pm Romantic Healthy Seafood, Dinner for Two - Let It Become Your Lifestyle by Chef Erling Rune, Royal Norwegian 2pm Delicious Yet Easy-to-Prepare Recipes by Century Pacific Foodservice 3pm A Culinary Session with the Sunnex Chef ANNEX STAGE 10am Crispy Dough 12nn How to Set-up a Rotisserie Business 1pm Halal New Trends & New Markets 2pm Are You Serving Safe Food? SEMINAR ROOM A 10am How to Apply your Business Loan or Microfinancing 12pm Business Planning & Feasibility Study (TBA) 2pm Money From Food Blogs (TBA) 4pm Franchising and Trade Marking Your Business by RK Franchise SEMINAR ROOM B 10am Packaging Solutions for the Future 1pm Adding Business to Your Business 4pm Brew Profits From Coffee by Allegro SEMINAR ROOM C 11am- 5pm How to Start your Own Catering Business (P800) - Menu Planning, Costing, Table Setting, Equipment Essentials AUG 7, 2010 (DAY 4 – SAT) TASTE EXPO STAGE 10am European Breads 12nn South Beach Diet 1pm Understanding Tea Variations 2pm Delicious Yet Easy-to-Prepare Recipes by Century Pacific Foodservice 3pm A to Z's in Opening a Food Establishment 4pm New Trends in Mocktails and Cocktails by Allegro Beverage Corp ANNEX STAGE 10am- 4pm Search for the Cook Idol The Apron Show SEMINAR ROOM A 10am The Art of Food Plating (P500) 12nn Appetite of Food Photography (P500) 3pm Methods & Techniques in Soups, Sauces and Gravies (P500) SEMINAR ROOM B 10am Food Concepts: Why Copy ... Innovate! 12nn Reinventing your Brand 2pm Trends in Kitchen Layout 4pm Baking with the Pros SEMINAR ROOM C 11am- 5pm Establishing an Import & Export Business (P800) - Business registration, identify export products, general procedures, types of letters of credit, preparing your export goods, collection of export proceeds, types of export financing, preparing and attending trade fairs. SMX CONVENTION CENTER ACTIVITIES 1ST PHILIPPINE CULINARY CUP AUG. 4, 2010 (DAY 1 - WED) 9am Wedding Cakes P2 9am Plated Desserts P1 8:30-10:00 Filipino Cuisine Challenge K1 10:30-12nn Filipino Cuisine Challenge K1 1-2pm Young Chefs Team Challenge K2 2:30-3:30 Young Chefs Team Challenge K2 10am - 7pm Barista Elimination – Student Division B1 5pm Awarding Ceremonies AUG. 5, 2010 (DAY 2 - THU) 9am Pastry Bakery Showpiece P3 9am Pralines and Petit Fours P4 9-10am Hospital Chefs Team Challenge K3 10:30-12nn Hospital Chefs Team Challenge K3 12-1pm US Meat or Poultry K4 1:30-2:30 US Meat or Poultry K4 10am - 6pm Barista Eliminations B1 3-4:00 Local Fish or Seafood K5 4:30-5:30pm Local Fish or Seafood K5 10am - 2pm Cocktail Mixing Finals B3 3pm - 7pm Barista Elimination (Professional Division) B1 5pm Awarding Ceremonies AUGUST 6, 2010 (DAY 3 - THU) 9-10:30am Dress the Cake P5 11-12:30pm Dress the Cake P5 1-2pm Pasta K6 2:30-3:30pm Pasta K6 4-5pm Ice Breakers (Ice Carving Competition) K7 10am - 2pm Barista Finals Round- Student Division B1 3pm - 7pm Barista Finals Round – Prof. Division B1 5pm Awarding Ceremonies AUGUST 7, 2010 (DAY 4 - FRI) 9-10:30am Young Pastry Chefs Chocolate Cake P6 11-12:30am Young Pastry Chefs Chocolate Cake P6 4-5pm Ice Breakers (Ice Carving Competition) K7 10am - 6pm Monin Philippine Open Flair Challenge B2 4pm Awarding Ceremonies USDA PAVILION ACTIVTIES AUG. 4, 2010 (DAY 1 - WED) 10:30am - 12:30pm TBA 12:00nn - 1:00pm Pasta Delights with US Dry Beans, Peas & Lentils: Be Fit. Be Fab! by Chef Ojie Reloj 1:30pm - 3:30pm Reinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board by Mr. Mark Todd “The Cheese Dude” 4:30pm - 6:30pm Mix Plant: Fresh & Quick in every Mix by Chef Michael Bautista AUG. 5, 2010 (DAY 2 - THU) 10:30am - 12:30pm California Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Mia Manuel 1:30pm - 3:30pm Reinvent your Pizza With the Cheese Dude! Presented by the California Milk Advisory Board by Mr. Mark Todd “The Cheese Dude” 4:30pm - 5:30pm “U.S. Craft Beer: Know the difference, Love the taste!” by Mr. Morgan McGilray 5:30pm - 6:30pm The Perfect Blend : California Wine with Your Food by Ms. Kathy Santos AUG. 6, 2010 (DAY 3 - FRI) 10:30am - 12:30pm California Raisins – The Versatile Ingredient by Mr Lim Kim Wah & Ms Aileen Anastacio 12:45pm - 2:15pm ICF's Blue Plate Special Presents: STEAK 'N' TATERS by Chef Jason Stacey 2;30pm - 6:30pm Beyond Burgers and Fries: Let's Do American Cooking! by Chef Joey Carpo AUG. 7, 2010 (DAY 4- SAT) 11:00am - 6:00pm Techniques in Cooking U.S. Poultry: Asian/ Western Style by Chef Anthony Abad Advertisng Information
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